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Digital & Financial Literacy Workshops

Unlock Your Potential with Our Digital and Financial Literacy Workshops!

Notice: 2024 program applications are OPEN! 

Apply Here!

Program Overview:

An initiative of the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce, in partnership with Digital Bridges Pittsburgh, this comprehensive 5-week program is designed to equip Hispanic business owners with essential financial literacy and digital entrepreneurship skills. Plus, participants receive a FREE PMAHCC Small Business Membership for 1 Year!

Workshop Schedule:

  • Start Date: Tuesday, September 3rd
  • Time: 6:30 PM (Every Tuesday)
  • Duration: 5 Weeks
  • Format: Online via Zoom


Program Goals:

Our goal is to provide you with the knowledge and skills needed to thrive in today's digital market. You'll learn how to:

  • Take control of your financial future by mastering money management, building and managing your credit score, and maximizing your earnings through investing.
  • Explore the possibilities of digital entrepreneurship, establish a presence in the digital world, and create a successful business growth strategy.
  • Sharpen critical thinking and problem-solving skills for long-term success.
  • Interact with industry experts and network with fellow entrepreneurs.

Cohort Experience:

Participants will:

  • Engage in 5 Zoom workshops, each focused on learning and execution.
  • Create both a personal and business financial plan.
  • Explore various business models for digital entrepreneurship.
  • Learn key digital marketing strategies to keep your audience engaged and growing.
  • Work on collaborative projects.
  • Learn how to network and leverage connections effectively.

Instructor: Workshops are led by Connie Capiotis, Founder & Director at Digital Bridges International.


Apply Now


Course Topics:

1. Foundational Financial Literacy:

  • Personal finance basics: budgeting, saving, debt management
  • Banking fundamentals: account types, financial services
  • Investment concepts: stocks, bonds, mutual funds

2. Digital Entrepreneurship and Marketing:

  • Online business models
  • Digital marketing strategies: SEO, social media, content marketing
  • Leveraging technology for business growth

3. Practical Entrepreneurship and Financial Management:

  • Combining financial knowledge with business operations
  • Real-world business challenges and solutions
  • Networking and mentorship opportunities



Participants

  • Hispanic Small Business Owners: Entrepreneurs looking to grow their businesses and thrive in a digital market.
  • Aspiring Entrepreneurs: Individuals interested in starting a business and seeking foundational knowledge and skills.

  • Community Leaders: Hispanic community members who want to contribute to the economic growth and development of their community.

  • Lifelong Learners: Those passionate about continuous personal and professional development.



About our Partner



Digital Bridges mission to is close persistent gaps in digital readiness, entrepreneurship and career preparedness, and durable skills. We aim to create equity, reduce poverty, and improve employability for all our students. The magic is in our culture. We deliver engaging programs in an environment that is empathetic, supportive, and energetic. Creating unforgettable learning experiences and bonds that last. 

Digital Bridges was born with a mission to close persistent gaps in digital readiness, entrepreneurship and career preparedness, and durable skills.

Below is a detailed description of the challenges we help to solve.

Entrepreneurship Opportunity Gaps:

  • Small businesses make up 99.9% of all U.S. businesses but a minority of the workforce.
  • Women- and minority-owned businesses still lag far behind firms owned by white men.
  • Women-owned businesses have skyrocketed by 114% over the past 20 years; however, the revenue share of women-owned businesses has fallen .02% in that same period.
  • The majority of entrepreneurs did not possess a college degree.
  • Minority-owned businesses were less likely to attract outside funding.


 A note from our founder:

 Hi! I'm Connie, in 2017 having spent my career as a business   development and marketing professional I knew I needed a bigger   mission. I wanted to help people improve their lives, and I wanted to   do  so in a way that is focused on impact and helping people that need   it the most.

 I thought about what constitutes the skills of success and where the   gaps lie in our education system. I did my homework.

 I chose to focus on skills that are highly impactful, yet woefully under   taught. Skills that impact both young and old, and are major   determinants of both financial gain and personal satisfaction.

 I hope you'll join us!

 Connie



Please contact reign@pmahcc.org for more information.




This program is made possible through generous grants from Citizens Bank and YWCA Greater Pittsburgh, in partnership with the POISE Foundation.

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