PMAHCC Newsletter

December 2018

January 12, 2019 Charity Basketball Game

The Pittsburgh Metropolitan Area Hispanic Chamber of Commerce (PMAHCC) and Penn State Greater Allegheny are partnering to host a basketball charity game to raise funds to be used scholarships for college students. This event benefits the PMAHCC Foundation Educational Fund and PSUGA’s scholarship program.

Food will be provided at the event.

Featuring Darius Prince, Arena Bowl XXX MVP from the Philadelphia Souls and Philadelphia Eagles (2018 pre-season), Orlando Melendez, Harlem Globetrotters, Frank Connolly, Pittsburgh Pirates President, Joey Cora, Pittsburgh Pirates 3rd Base Coach,  Omar Moreno, ex Pittsburgh Pirate and 1979 World Series champion team, Robert Mangino of KDKA Radio and many more!  

For Player Bios, giveaways and other updates please be sure to follow our Facebook page!

For more information about our events please CLICK HERE

Pittsburgh’s Coro Latinoamericano—one of the nation’s only secular choirs performing in Spanish—is teaming up with the First Unitarian Universalist Choir & students at Duquesne University’s Mary Pappert School of Music for a special holiday concert—Paz y Armonía (Peace and Harmony), Sunday December 16 at 3:00pm.

Directed by award-winning cellist, Ábner Jairo García, from Morelia Mexico, the groups will present an evening of traditional Spanish & Latin American holiday and popular music, with special songs for Hanukkah and Kwanzaa too!

Date & Time: Sunday, Dec. 16th, at 3:00PM

Location: First Unitarian Church, 605 Morewood Ave., Pgh, PA 15213.

Admission is free although donations will be accepted. The concert is family friendly; the venue is handicap accessible.

A Special Thanks to UPMC, Inventionland and Coca-Cola for sponsoring our Fiesta Navideña on November 27th.

Guests raved about the unique and beautiful event space describing it as "the Coolest place I have ever been".

Special Guests included Peter Villegas (Coca-Cola), County Executive, Rich Fitzgerald, Joey Cora of the Pittsburgh Pirates, Roberto Clemente Jr and more!

Event photography was provided by Oscar Aquino of Rugraphics Studios. To see the photos CLICK HERE

Headshots were provided by Cut 'n Run Studios. To see the headshots CLICK HERE

Floral arrangements were provided by Flora Vista.

The delicious cupcakes taken home by all of the guests were made by Ashley Cessarato.

We are seeking volunteers to assist with the Latino Business Initiative, Event Planning, Gala Outreach and more! If you are interested in volunteering Please email: MelanieMarie@pmahcc.org

PMAHCC would like to get the community leaders together so that we can learn about each other's organizations, their goals and how we can work together to best serve the Hispanic community of our City.

Please send the names of any individuals and organizations that you feel would want to/ should participate to MelanieMarie@pmahcc.org as soon as possible.

In 2018 PMAHCC held more events than any past year. More than 2,000 unique individuals have registered for these events over the course of the year. For these events we teamed up with ALPHA, LACU, Facebook, The City of Pittsburgh, Acrobatique Creative, Brown Forman, La Palapa, The Rivers Casino, The Rivers Club, Casa Brasil, Innovation Works, The Hotel Monaco, Izzazu Salon, Verdettos and known Artist Jeremy Raymer, Zone 28, Reed Smith, The Pittsburgh Business Show, Mooka entertainment, UPMC, Inventionland, Coca-Cola, The Latino Community Center, El Jimador Tequilla, DJ SMI and more.

We have established a relationship with Acrobatique Creative and Brown Forman to produce an annual event, Dia De Los Muertos and Cinco de Mayo. If you were not at our Dia De Los Muertos event, put it on your calendar for next year. This year 366 people came to the hotel Monaco in Dia De Los Muertos makeup and partied the night away to celebrate diversity and unity and next year it will be even BIGGER!

Chairman of the board- Carmen Malloy, Chamber president- Ivan Usero and Director of Development- Melanie Marie Boyer attended our United States Hispanic Chamber of Commerce National Convention where we discovered many tools to drive the chamber forward and made invaluable connections that, we hope, will benefit all of our members.

Over the course of the last eight months, our Social Media and website have increased traffic dramatically. Website traffic has increased more than 1,000% on average. Our Facebook page went from an average of 15 engagements per month to more than 14,000 engagements over the last 8 months. The number of people following the Chamber page has increased 700%. If you follow and like our page - which you should- you can keep up with everything going on in the Hispanic community, not only chamber items.

These are only a few highlights of the things PMAHCC has done this year. We believe that by increasing visibility, awareness and engagement that we can better give back to our members and the community as a whole. It is with your support that we may ensure the future viability of the chamber. In 2019 we are going to continue to build on the foundation that has been established at our organization and keep moving forward with your help.

Did you know that the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce was awarded the 2018 Chamber of the Year by Latino Connection Magazine?!

Did you know that the US Census Bureau projects an increase of 86% in the Hispanic population by 2050.  Based on regional census data the Latino population is the fastest growing population in the Southwestern Pennsylvania region (an increase of 34% from 2010 to 2014).

By 2020, 20% of the population will be Hispanic and by 2060, Hispanics are projected to represent 31% of the total U.S. population; only 12% less than the projected number of Caucasians! Hispanics have $1.7 trillion in buying power in the United States, a 55% increase from 2010 and are opening businesses at a rate of 8 to 1 when compared to Caucasians.

Marketing to U.S. Hispanics is on the radar of every Fortune 500 CMO (Chief Marketing Officer) and it should be on yours too!

"Surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmaps. They clearly recognized the opportunity: Most saw 11—25% of their company's growth coming from this demographic in the next three to five years. Still, most brands didn't have a marketing strategy for this audience, and most agencies were advising clients to invest in reaching them either "somewhat" or "not at all." -Google

*All Statistics are based on Local, Regional, State and National Census data.

PMAHCC Thanks our Executive Board, elected in early 2018, for their dedication and hard work.